Upcoming Events


We Will Social
Mar
12

We Will Social

Ticket pre-sale closed, limited tickets available at the door!


Event at Besos y Abrazos, formerly Leinies

Grab your ticket now for this social with our partners from Cyclone Fanatic! Social will take place during the Men’s BigXII Basketball Tournament.

Ticket includes first drink on us!

All ages welcome!

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Signing Day '25
Feb
5

Signing Day '25

Save the date for our 3rd Annual Signing Day Celebration. Tickets to go on sale on January 2nd, 2025 at Noon Here

Event to be held at The Clubhouse at Talons in Ankeny.

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Pop Tarts Bowl Pre-Game Tailgate
Dec
28

Pop Tarts Bowl Pre-Game Tailgate

Join We Will Collective, Iowa State Letterwinners Club & Cyclone Gridiron Club for a pre-game Tailgate for the Pop Tarts Bowl in Downtown Orlando. Cyclones will fill Rodeo & Rival venues within the Wall Street Plaza area.

Parking nearby and shuttles available to the stadium before the game.

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Oct
19

We Will Tailgate - UCF

Visit RV Lot Spot 704 from 1-3 pm to grab some Ames Lager gear, snag a sample, chat with West O & We Will staff and more! Join us as we prepare to watch our 6-0 Iowa State Cyclones take on UCF under the lights in Jack Trice!

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We Will x Iowa Cubs
Jun
29

We Will x Iowa Cubs

Join us at Principal Park on Saturday, June 29 to support our Cyclone athletes, raise money for the We Will Collective and enjoy a fun night of Iowa Cubs baseball!

The We Will Collective receives $6 from every ticket purchased through our link. Bring the whole family and share our link with friends and family.

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Wishes On Deck
Jun
23

Wishes On Deck

Step up to the plate for a fun time supporting a great cause! Join us for Make-A-Wish Iowa’s second annual softball fundraising event on June 23, 2024, at the Southeast Polk Softball Stadium in Pleasant Hill. Current college football players, led by basketball stars Audi Crooks from Iowa State University and Hannah Stuelke from the University of Iowa will go head-to-head in an exciting seven-inning softball showdown. See you at the ballpark!

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We Will Pizza Truckload Sale
Apr
27

We Will Pizza Truckload Sale

Join your North Ankeny Hy-Vee on Saturday, April 27th from 10am-3pm for our Pizza Event benefitting the We Will Collective.

There will be a live radio remote, a face painter and Iowa Cubs Cubby Bear on-site, plus visit with a number of Cyclone players! Don’t forget your camera!

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We Will Fan Hangout
Mar
21
to Mar 24

We Will Fan Hangout

Visit Beer Can Alley, The Exchange or Annie’s Irish Pub all tournament long, the official Omaha We Will Fan Hangout!

$1 from every Ames Lager sold to be donated back to We Will all tournament long!

Cyclones Supporting Cyclones #togetherwewill

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Tourney Tip Off
Mar
20

Tourney Tip Off

Join We Will Collective & Cyclone Fanatic for an NCAA tournament tip off party! Chris Williams & Brent Blum will do a live tournament show at 6:00pm.

Free Will Donation encouraged at the door with all proceeds to the We Will Collective.

Plus apparel and more available from Black Bison | Ames Lager Gear, and Sniper Golf | We Will Gear!

$1 from every Ames Lager sold to be donated back to We Will all tournament long!

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Chilton Magic at Lumen Beer Company
Mar
20
to Mar 24

Chilton Magic at Lumen Beer Company

Own a piece of Chilton Magic this tourney, a nod to the Magic of Hilton coming west! Stop into the brewery to grab a glass of this American Lager, 4.8% ABV or a shirt! A percentage all shirts and beer sales will be donated to We Will Collective.

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We Will Social- Big XII Tournament
Mar
13

We Will Social- Big XII Tournament

Join We Will Collective, Cyclone Fanatic and other Iowa State fans for a social. The first 275 guests get a collectors mug. All ages welcome and all drinks and food are the responsibility of the guest. All proceeds benefit ISU student athletes via the We Will Collective.

Tickets required!

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Official Game Watch Location of the We Will Collective
Mar
1
to Mar 31

Official Game Watch Location of the We Will Collective

  • Sweet Caroline's Kitchen & Cocktails (map)
  • Google Calendar ICS

Sweet Caroline’s Kitchen and Cocktails is the Official Game Watch Location of the We Will Collective for March 2024. Stop in for games and enjoy Ames Lager on tap or a hand crafted Iowa State 1858 Cocktail. $1 from every Ames lager & 1858 Drink will come back to We Will!

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Outdoor event with athletes in jerseys signing autographs for fans, surrounded by a crowd on a sunny day.
Group of four men in matching black Cyclones jerseys, smiling and giving thumbs up, indoors with brick wall background.
Matt Campbell, Iowa State Head Football Coach,  speaks at inaugural Leadership Summit.
Group of people chatting in a dimly lit indoor space with visible reflections in the window.
Group of women standing on a golf course, holding golf clubs, with a building and trees in the background.
A group of three people in a gymnasium, seated in sport wheelchairs, wearing athletic clothing, with basketball hoops in the background.
A group of people posing for a photo outdoors under a wooden pergola, smiling. One person is taking their picture with a smartphone. Two individuals are wearing lanyards and appear to be at a casual social event.
Crowd at a social gathering with football-themed balloon decor, people wearing Iowa State apparel, and gift bags on tables.
A group of people posing together at a formal event, with tables and chairs around them. They are dressed in a mix of formal and casual attire. Some men are wearing sports jerseys.
A group of people posing with the Iowa State University mascot Cy, in a shopping mall. The group includes men, women, and a child holding a colorful bag with a picture. They are standing in front of a U.S. Cellular store. The child is wearing a "Cancer Warrior" T-shirt, while others are casually dressed. The setting is indoors with bright lighting.
Two women smiling in a golf cart, one wearing a gray shirt with a sports logo, the other in a red shirt and hat with sunglasses.
Four women, wearing Iowa State apparel, smiling and standing outside, with sunlight filtering behind them.