2024-2025 NOW Available!

In Partnership with Cyclone Fanatic, we bring to you the first team wide NIL shirt for men’s basketball and women’s basketball. Portions of proceeds go to We Will Collective and all students on the teams.

We Will and Our City Coffee have partnered to bring you We Will Roast. This premium craft coffee that gives a percent back to support We Will Collective and your favorite athletes!

Roast: Light / Medium

Tasting Notes:  Carmel, Crisp Apple, Roasted Nuts

Whole Bean Coffee

FABLED IS THE PROUD HOME OF THE "WE WILL COLLECTIVE" EXCLUSIVE POPCORN MIX - AVAILABLE IN BAGS, CUSTOM TINS OR BULK! A 50/50 MIXTURE OF CARDINAL AND GOLD CARAMEL CORN PERFECT FOR YOUR NEXT TAILGATE OR WATCH PARTY.

**10% OF ALL "WE WILL" PRODUCT

SALES ARE DONATED TO THE WE WILL COLLECTIVE, SUPPORTING ISU AND STUDENT-ATHLETES.**

Sign Up to Round Up on your purchases to benefit We Will & student athletes. By rounding up, average users donate $30 per month to charity!

We Will and Sukup Manufacturing have teamed up to bring back Kicks for a Cause- Round 2! Order your cardinal & gold shoes for game day and support 2 great causes! Learn more and shop the styles below- Shop soon, orders closed 10/31/24 and ship mid December!

Raise a glass of award-winning vodka as you cheer on Iowa State athletes. Made with premium ingredients and bottled locally at Iowa Distilling Company. Iowa State 1858 Vodka, is handcrafted and easily enjoyed. It is a game changer!

A portion of the proceeds go to ISU Athletics and We Will Collective.

The We Will Golf Collection is a strategic partnership between Sniper Golf Balls, Iowa's Only Owned and Operated Golf Ball Company and We Will. Get exclusive We Will themed golf gear and apparel. A portion of proceeds on all product sales go to We Will to support Cyclone athletes.

Jurgy - All-American Beef Jerky. Proceeds from each purchase directly support the We Will Collective and Cyclones athletes. This partnership signifies strong unity between past, current, and future Cyclones.

In proud collaboration with Dan Sichterman, former ISU Defensive End & Fiesta Bowl Champion. Co-founded by his brother, Matt, & professional football player, Cam Jurgens.

The We Will Collective is excited to partner with West O Beer on this American Lager with a light body, balanced flavor, hints of grain, subtle hops and a clean finish. A portion of all proceeds of AMES LAGER will advance WE WILL‘s mission of helping Iowa State University student-athletes and our local communities.

Frozen Pizza | This product from Ankeny, Iowa based Creasman Foods, operated by US Veteran and ISU Letterwinner Tim Creasman. All proceeds from these frozen pizzas goes directly to the We Will Collective.

Bake at 425 Degrees for 12-15 minutes or until top slightly browns.

Flavors available include: Pepperoni, Cheese, Deluxe, Bacon Cheeseburger, Breakfast Pizza, Meat Lovers, Gluten Free Cheese, Gluten Free Meat Lovers, Gluten Free Pepperoni, Gluten Free Breakfast.

Distribution is limited at this time to individual stores willing to take on the product. Ask your local store to carry We Will Pizza from Creasman Foods!

Our great friends at West O Beer have partnered with local northwest Iowa business Black Bison Outfitters to bring some epic Ames Lager gear! A portion of proceeds is generously being donated by Black Bison Outfitters to the We Will Collective.

Use this tool to help find the 1858 Iowa State Vodka at a retailer near you!

The Iowa State NIL Store and We Will Collective have officially announced their partnership, enhancing their support of Cyclone athletes with future merchandising opportunities, membership programming and more!

We Will is partnering with ISU Alum owned Hole Out Yard Golf to bring you the newest yard game obsession! $10 from each Yard Golf set benefits the We Will Collective! Get yours today!